01. Big Data

When it comes to “user profiling”, the first thing that comes to mind is “big data”.

The first thing that comes to mind is “Big Data”.



So what is Big Data?

What are the applications of Big Data?

What changes does big data bring to our lives?

Let's look at a node diagram of the development of big data.

In fact, big data has been used since the last century, after just 20 years of development, has become an important decision maker in the development strategy of the country! The competition between countries is changing from the competition of “capital, land and resources” to the competition of “technology, data and innovation”.

The official definition of Big Data

A data collection whose scale is so large that it greatly exceeds the capacity of traditional database software tools in terms of acquisition, storage, management, and analysis, and which has four major characteristics: massive data scale, rapid data flow, diverse data types, and low value density.

Simply put, big data is a huge amount of information! Regardless of the use, regardless of the category, it is a simple collection of information, and the aggregation of the collected data is big data! Not some random sample, but all data!

For example, if you order takeout, what do you order? When are you going to order, where is your location, where is the merchant's location, the delivery person's information, the delivery time... This is all data, the more people order, the more all kinds of information, and constantly growing, to summarize this information, this is big data.


For these data to identify, classify, summarize, turn real events into data, probability, forecast a particular event, and then applied to a variety of industries, this is big data analysis!

For example, the cell phone takeout software will give you recommendations in the time period you often order food to meet your tastes of food, and you happen to order food according to the recommendations, both to save your time, to meet your tastes, but also to the merchants to bring revenue, which is the benefits of big data analysis brought to us!

02. “Big Data” and what other applications

You must have received a text message like this:

And such a notice:

Seems like a simple text message, in fact, big data has been playing a role as an important technical support force.

According to statistics, more than 80% of the map application platform with “epidemic map display”, “fever clinic query”, “the same ride information query” and other functions, to meet the user's special period of travel The map has met the needs of users traveling during special periods.

Online education platforms play a huge role in meeting the requirement of “stopping classes and not stopping school”. With the help of big data analysis, it explores students' interests in personalized learning, conducts multi-dimensional analysis of students' learning process and learning behaviors, and generates personalized learning plans for each user, making online education more targeted. At the same time, the huge amount of big data accumulated by technology education products can be fed back into the teaching process to provide reference for curriculum and teaching design.

Compared with the fight against SARS in 2002, the prevention and control of the new Crown pneumonia epidemic in 2020 is a typical protest war in the digital age. With the popularization and application of big data, cloud computing, 5G and other new generation of technologies, a large number of behavioral trajectories have been datamined, laying the foundation for the acquisition of the use of information technology in this fight against the epidemic to carry out accurate prevention and control.

Under this epidemic, more than 90% of small and medium-sized enterprises have been negatively impacted, and 70% of them are expected to suffer economic losses between 100,000-5 million dollars. Some enterprises are even facing bankruptcy and closure.

But danger and opportunity often coexist, and many enterprises are quietly rising. Many entity manufacturing industry to move the product online, through the online publicity and promotion, “cloud mall”, “cloud live”, “cloud exhibition” and other terms really into the enterprise.


Through big data analysis, the product more effectively and conveniently put on the line to display and sales, to achieve precision marketing. Help enterprises to resist the risk, to recover a lot of losses, and even some enterprises orders increase rather than decrease, the company's efficiency has been improved!

It can be seen that the digital transformation of enterprises has been urgent.

Lithium code - cloud marketing platform has 20 years of Internet brand building and marketing experience, more than 400 professional team, more than 70 patents, trademarks, software copyrights, is 3000 customers trusted partners and service providers.

Based on digital twin technology, it provides digital twin designer to generate twin prototypes for resident enterprises, builds enterprise digital twin cloud showroom, and integrates multiple marketing channels such as WeChat, Weibo, Shake, etc. through cloud interaction, cloud live broadcasting, cloud shopping mall and other interactive methods, collects customers and attracts fans, and utilizes algorithms of the decision analysis model library to accurately profile users, predicts users' next purchasing behaviors, and recommends pre-sale products to realize fast and Precise marketing.

Combined with big data visualization technology