For an enterprise, the

customers will always be the group that directly creates benefits for the enterprise.

So how to get benefits from the hands of customers at the same time.

And can maintain good customer relations, to achieve long-term cooperation?

I believe that this issue is a problem that all enterprises will encounter, since there is a problem, there must be a solution.

01 CRM

Customer Relationship Management (CRM) is a system used to manage a company's interactions with current and future customers.

It is a process of acquiring, retaining and increasing profitable customers through a management system that effectively integrates human resources, business processes and expertise to provide perfect integration for each customer and consumer, enabling companies to meet customer needs cost-effectively and efficiently. With customers to establish a “one-to-one” personalized marketing model to maximize customer loyalty, to restore lost customers, management of existing customers, and continue to explore and firmly grasp the most valuable customer groups.

Simply put, to make sales simpler, more efficient management, so that the benefits are maximized.

Now the traditional marketing and management model of the enterprise has very many pain points and drawbacks.

For business managers:

The behavior of sales staff is difficult to control

Sales staff leaving leads to customer loss

It is difficult to judge the accuracy of sales staff's plan

Sales performance is difficult to accurately predict

Lack of analysis of competitors

For sales staff.

Complexity in organizing and entering customer information

Lack of strategy in customer visits and product marketing

Poor grasp of business opportunities and low closing rate

Long waiting time for information approval

This leads to the difficulty of business development.

Sales is the core of enterprise operation, and sales activities involve the behavioral management of sales staff, customer information management and other content. Therefore, mobile CRM has become an important tool to improve sales efficiency, strengthen the behavioral management of sales staff, and make sales forecasts.

In the era of mobile Internet, sales activities are more dependent on mobile than internal management (e.g., human resources, finance, etc.).

According to the international IT market research organization ISM (Information Systems Markeing) continued for 13 years on a large number of CRM implementation of enterprise survey results show that

Within the first three years of implementing a CRM system

The annual gross sales per sales representative of the enterprise increased by at least 10%;

(The reason is that salespeople are more productive, they have more time to visit customers and implement strategies, they are more focused on valuable customers, they know more about their customers' needs and they improve the quality of their sales visits.)

The company's marketing and sales expenses and administrative expenses are reduced by at least 5%;

(The company and its marketing staff can be more targeted to the target customers by distributing the information they need and choosing the channels of communication, instead of distributing large quantities of expensive printed materials and promotional materials as in the past, which is much more targeted to the customers).

Sales success rate increased by at least 5%;

(Salespeople are able to discriminate more carefully, to select opportunities, to abandon bad opportunities, so as to concentrate fully on high success rate opportunities.)

An increase in marginal profit of at least 1% per sale;

(Businesses work more closely with customers who favor a focus on value selling, where price is rather less of a priority.)

An increase in customer satisfaction of at least 5%;

(The ability to quickly and accurately meet the needs of customers, and establish a good relationship with them, who feel more satisfied.)

The Voltium Code Cloud platform has a powerful customer relationship management system.

Customer management:

Customer classification to achieve refined management.

According to the importance of the customer, industry, the degree of importance of classification management, improve the effectiveness of sales activities.

Customer 360° portrait facilitates accurate marketing

Intuitively show the whole picture of the customer, quickly understand the customer's basic information, behavioral information.

Add customer attention to facilitate the focus of follow-up

You can choose whether to focus on the customer according to the actual situation.

Project Management:

Comprehensive records of project details, tracking visit records and other information, to identify the basis for the discovery and development of large customers.

Business Opportunity Management:

Track the process of each business opportunity, comprehensive records of business opportunity information, business opportunity progress, pre-order information, competitor information, etc., effectively guide sales behavior.

Visit Management:

Establish customer/project visit plan, fill in customer/project name, contact person, contact phone number, visit address, date and other information; visit report after the visit, fill in roles, feedback mode, business opportunity information and so on.

Communication Collaboration:

Includes Address Book, Messages and Bida three parts, Address Book contains customer and colleague contact information, Messages on tasks, notices and announcements for centralized categorized display, Bida is mainly for important